Marrakesh, Morocco

Ayas Marrakech

Aya's Boutique reimagines Moroccan traditions with modern lines, offering handmade designs, accessories, and objects for men, women, and children.

Hands hold a needle and thread while working on hand embroidery in a workshop.
Artisans sit together at a table with colorful sewing materials.

Led by Nawal, the shop creates customized tailored outfits — inspired by kaftans, selham, and tunics in linen, silk, and cashmere — with fine hand finishing and embroidery, alongside semi-precious jewelry and exclusive Moroccan home decor like curtains, throws, and pillows.

A hand holds ornate blue soutache embroidery embellished with purple beads and stitched cord patterns.

Sustainable Technique

Soutache Embroidery

A traditional embroidery employed in Morocco, soutache is a narrow, flat braid in a herringbone pattern. Both woven into trim as well as formed into buttons, soutache embellishes the jackets and djellabas ubiquitous in that country.